2027 WLRD · Award Benefits
从专业认可、人物访谈到跨平台传播与行业连接，让优秀住宅设计不只被评审看见，也被客户与合作伙伴理解。From professional recognition and designer interviews to multi-channel storytelling and industry connection, exceptional residential design deserves to be understood well beyond the judging room.
2027 澳洲赛区 · 奖金与礼品权益提案2027 AUSTRALIA · PROPOSED PRIZE & GIFT BENEFITS
一项现金特等奖与八份神秘礼品，覆盖住宅建筑、室内、改造、景观、可持续、小型住宅、新锐事务所及未来住宅概念。One cash Grand Prix and eight mystery gifts span residential architecture, interiors, renovation, landscape, sustainability, small homes, emerging practices and future-residence concepts.
面向已建成住宅建筑或住宅室内项目，综合评价设计、场地、人本居住、材料与环境表现。For a completed residential architecture or interior project demonstrating excellence across design, place, liveability, materiality and environmental performance.
奖杯概念视觉TROPHY CONCEPT VISUAL已建成住宅建筑。Completed residential architecture.
已建成住宅室内设计。Completed residential interiors.
*提案状态：A$50,000特等奖、八份神秘礼品及九项奖项结构尚未构成已生效的公开承诺。最终奖金与礼品须待预算及资金保障获批，并以正式规则、资格、评审结果、税务与支付条款为准；未达到资格及最低评分的奖项可以空缺。本方案仅适用于2027澳大利亚赛区，参赛住宅场地须位于澳大利亚。*Proposal status: The A$50,000 Grand Prix, eight mystery gifts and nine-award structure are not yet an effective public commitment. Final prizes and gifts remain subject to approved budget and funding assurance, and to formal rules, eligibility, judging, tax and payment terms. Awards may remain unfilled when no eligible entry reaches the required standard. The framework applies only to the 2027 Australian division and projects must be located in Australia.
奖项权益WHAT RECOGNITION CAN OPEN
入围及获奖者可根据最终评审结果、项目特点与年度编辑计划，获得以下官方认可和传播机会。Subject to final judging results, project suitability and the annual editorial programme, finalists and winners may receive the following recognition and communications opportunities.
获得对应奖项身份、官方结果展示及可用于事务所品牌传播的数字荣誉素材。Receive the relevant award distinction, official results listing and digital recognition assets for practice communications.
获奖者将按正式活动安排获得年度颁奖及现场展示机会，具体形式与席位由组委会确认。Winners may be presented through the annual awards programme, with format and attendance confirmed by the Committee.
将项目理念、场地回应与关键设计判断，转化为客户和同行都能理解的编辑内容。Translate design intent, response to place and key decisions into editorial stories clients and peers can understand.
通过人物对谈记录设计方法、事务所理念与成长路径，建立更具识别度的专业形象。Share the methods, philosophy and trajectory behind a practice through considered editorial interviews.
把复杂的设计价值转化为适合社交媒体传播的短视频选题，帮助人物与作品被更快理解。Turn complex design value into accessible short-form stories suited to social and video channels.
在适合的项目与活动中，连接能够接触业主的房产中介、Builder及相关行业伙伴。Where relevant, connect practices with property agents, builders and aligned partners who work directly with clients.
从作品到人物FROM WORK TO VOICE
真正建立品牌的，是设计师如何观察、选择与解决问题。WLRD 的传播不只发布结果，也通过人物、项目与视频讲清楚作品背后的价值。A lasting design brand is shaped by how practitioners observe, choose and solve. WLRD communications go beyond results to reveal the value behind the work through people, projects and video.
媒体曝光矩阵MEDIA EXPOSURE NETWORK
入围与获奖内容将依据项目特点及编辑安排，通过组委会官方渠道和已确认渠道持续传播；同时按预算向澳洲设计媒体采购版位或提交独立编辑提案。Finalist and winner stories may be distributed through official Awards channels and confirmed participating outlets, alongside planned paid placements and independent editorial pitches to Australian design media.
计划覆盖渠道PLANNED CHANNEL MIX
覆盖澳洲本地华人受众、住宅设计关注者、地产行业伙伴及潜在合作网络。Connecting with Australian Chinese audiences, residential design followers, property professionals and potential collaborators.
| 平台Platform | 账号／媒体Account / media | 刊例所列规模Media-kit figure |
|---|---|---|
| 抖音Douyin | AUD建筑施工一体化 | 约96.9万粉丝Approx. 969K followers |
| 抖音Douyin | AUD悉尼地产 | 约1.5万粉丝Approx. 15K followers |
| 微信公众号WeChat Official Account | 中信澳新财经 | 约11万用户Approx. 110K users |
| 微信视频号WeChat Video | AUD建筑设计施工一体化承包 | 约1,437名关注者Approx. 1,437 followers |
| 小红书Xiaohongshu | AUD建筑设计施工一体化 | 约9,135名粉丝Approx. 9,135 followers |
| 小红书Xiaohongshu | 国铁｜AUD房地产 | 约856名粉丝Approx. 856 followers |
说明：媒体渠道、发布形式与排期须经编辑审核并以年度传播计划为准。以上数字来自合作方提供的媒体刊例，账号数据会随平台变化；入围或获奖不代表自动获得所有渠道发布，也不构成固定阅读量、询盘或商业结果保证。Disclosure: Channels, formats and schedules remain subject to editorial review and the annual communications plan. Figures are drawn from media-kit materials supplied by participating partners and may change. Finalist or winner status does not automatically include publication across every channel, nor guarantee views, enquiries or commercial outcomes.
2027 澳大利亚平面媒体投放计划2027 AUSTRALIAN PRINT MEDIA PLAN
以下为澳洲组委会拟采购的付费广告版位及拟提交的独立编辑选题。每轮围绕征集、人物、入围和获奖结果配置不同信息，以建立全年持续可见度。The following programme identifies proposed paid advertising placements and separate independent editorial pitches. Each wave carries a distinct message across entries, people, finalists and winners to build year-round visibility.
面向建筑师、评审专家与行业意见领袖。For architects, jurors and professional opinion leaders.
面向澳洲建筑、室内与设计产业专业人群。For Australia’s architecture, interiors and design community.
聚焦澳洲住宅建筑、室内设计师及设计关注者。Focused on Australian residential architecture, interiors and design-aware readers.
连接澳洲及亚太高品质住宅与“Design Hunter”读者。Connecting with premium residential design audiences across Australia and the Indo-Pacific.
触达高端室内设计、建筑、艺术及高净值生活方式受众。Reaching premium interiors, architecture, art and affluent lifestyle audiences.
面向追求高品质住宅、改造与室内灵感的澳洲业主。For Australian homeowners seeking quality homes, renovation and interior inspiration.
刊物封面取自各出版方官方页面；点击封面可查看原刊。Publication covers are sourced from official publisher pages; select a cover to view the issue.
计划状态：以上刊物均为2027年度目标媒体，不代表已建立合作关系、获得媒体背书、确认刊登或保证编辑报道。付费投放须经预算、档期、素材审核及书面订单确认；编辑内容由各媒体独立决定。实际刊期以各媒体2027刊例为准。Plan status: These are target publications for 2027. Their inclusion does not imply partnership, endorsement, confirmed placement or guaranteed editorial coverage. Paid activity requires approved budget, availability, creative approval and written booking; editorial coverage remains independently determined by each publication. Final timing follows each publisher’s 2027 media schedule.
从参评到传播FROM ENTRY TO IMPACT
登记项目与事务所基本信息，免报名费。Share core project and practice information with no application fee.
核对项目类别、图像、授权及基础申报资料。Check category fit, imagery, permissions and core submission materials.
依据正式规则进行评审、评分与必要的回避安排。Assess entries under the published rules, scoring and conflict procedures.
正式发布结果；获奖不收取获奖费。Announce official results with no winner fee charged.
根据项目特点，安排专题、访谈、视频或合作渠道传播。Select suitable projects for articles, interviews, video or partner distribution.
权益说明BENEFIT PRINCIPLES
免报名费、免获奖费，不改变专业评审标准。所有奖项、内容和活动安排均以正式规则、评审结果及组委会最终确认为准。No application fee and no winner fee do not alter the professional judging standard. Awards, content and events remain subject to the official rules, results and final Committee confirmation.
是。2027年度奖项申报费A$0、获奖费A$0。具体参评资格与资料要求仍以正式条款为准。Yes. The 2027 Awards carry an A$0 application fee and A$0 winner fee. Eligibility and submission requirements remain subject to the official terms.
尚未。页面展示的是2027澳大利亚赛区提案，A$50,000特等奖与八份神秘礼品须待预算及资金保障获批，并完成正式规则、评审、税务及支付条款后才能成为公开承诺。Not yet. The page presents a proposal for the 2027 Australian division. The A$50,000 Grand Prix and eight mystery gifts become a public commitment only after budget and funding assurance are approved and the formal rules, judging, tax and payment terms are completed.
澳大利亚特等奖拟提供A$50,000现金奖励，其余八项奖拟提供神秘礼品。最终内容以正式公布的2027规则为准。The Australian Grand Prix is proposed to receive A$50,000, while the other eight awards are proposed to receive mystery gifts. Final benefits remain subject to the published 2027 rules.
不保证。官方结果会按计划发布；付费版位取决于获批预算与书面订单，专题、访谈及视频则由媒体独立编辑选择。No. Official results are published according to programme plans; paid placements depend on approved budgets and written bookings, while articles, interviews and video remain independently selected by each publisher.
尚未确认。它们是2027年度拟采购广告或提交编辑提案的目标媒体；只有完成媒体确认及书面订单后，相关投放才会标记为已确认。Not yet. They are target publications for proposed advertising purchases or editorial pitches in 2027. A placement will only be described as confirmed after publisher approval and written booking.
面向住宅建筑、室内设计、改造、景观及与高品质居住相关的专业实践。最终类别以2027正式规则为准。The programme is intended for professional work across residential architecture, interiors, renovation, landscape and high-quality living. Final categories follow the 2027 rules.
不是。表中数据用于说明可参与传播的媒体资源规模，不代表任何单个项目的实际触达或商业结果。No. The figures indicate the scale of participating media resources and do not predict the reach or commercial outcome of an individual project.
2027 WORLD LUXURY RESIDENCE DESIGN AWARDS
登记2027年度奖项参评意向，组委会将发送正式资料与后续安排。Register your interest in the 2027 Awards to receive official entry information and next steps.
